A website redesign can be a great opportunity not only to update your online presence, but also to take a hard look at your current images and messaging and make sure that they’re in line with the current direction of your business.
In this post, we help you ask five simple questions that will enable your new website to clearly and effectively communicate the value of your business and increase conversions.
- What does your business actually do?
This may seem completely obvious, but take a step back and pretend you’re explaining your business to a 10 year old child. How would you describe your products or services in a single sentence without all the jargon?
- Why are you better than your competitors?
Odds are you started your business because you felt that you could do a better job than the other businesses in the same space. What is it that your business does better than anyone else? Do you provide a better product, a better customer experience or a unique solution?
- How do you support these claims?
Do you have client testimonials or online reviews about your product or service? Press articles about your company? Have you won any awards? These kinds of proof points will support your claims to be better than the competition and help you convince potential clients of their truth.
- Why should potential clients trust your company?
Do you have a personal story you can share about why you founded the business? Maybe you’re a member of the Better Business Bureau or you have a 5-star Yelp rating. Site visitors need to trust your business in order to be willing to take the next step.
- What do you want site visitors to do?
Are you looking for site visitors to fill out a contact form, sign up for your newsletter or place on order on your website? You should have a clear objective that you want site visitors to perform and your website should be designed to propel people towards this action.
By going through this exercise you can create a website that clearly conveys the value that your business offers and help push site visitors to convert into clients.
If you’re in the market for a new website, Wolfhaus Design offers cost-effective custom WordPress sites that will help your business grow. Learn more about Wolfhaus Design or get started with a free consultation.