Most marketers agree that it takes far fewer dollars to keep your existing customers coming back than to acquire new ones—estimates range between four and ten times less. Yet many businesses focus their marketing efforts on bringing new customers in through the doors.
In this post we’ll look at some simple and cost-effective ways to keep your current clients coming back.
1. Start a Monthly Newsletter
Programs like MailChimp and YMLP can make it easy for even non-designers to put together an email blast to stay top of mind with customers. Wolfhaus Design can help you make a template that matches your brand and decide what types of content will resonate with your customers.
2. Send Handwritten Thank You Notes
A hand written thank you note on linen stationery can stand out from the heaps of junk mail that people receive. Taking the time to send one will make your customers feel appreciated and coming back again and again.
3. Have a Customer’s Only Event or Sale
Customers love feeling special and appreciated. Depending on the type of business you have you can have an exclusive discount or event. Send personal invitations to your best customers and make them feel truly appreciated.
4. Reach Out to Customers You Haven’t Heard From
Call, email, or write to customers you haven’t seen in a while. Some may have problems you can resolve, others may just need reminding that you’re still around. Reaching out can be the first step towards winning back their business.
5. Ask for Referrals
Happy clients are usually more than willing to share your business with their friends and colleagues, but might not always remember to. Asking them to think about who they know that could benefit from your products and services can be an easy way to generate new customers.
Wolfhaus Design can help you design thank you cards, email templates and event invitations, as well as any other materials to help you grow your business. Learn more about Wolfhaus Design or get started with a free consultation.