Most marketers agree that it takes far fewer dollars to keep your existing customers coming back than to acquire new ones—estimates range between four and ten times less. Yet many businesses focus their marketing efforts on bringing new customers in through the doors.
Often small business owners struggle with creating marketing content that explains effectively what the advantages are to using their products or services. Some will want to present every possible fact that might induce a prospect to use their business to the point where the potential client becomes overwhelmed by too much information and can’t make out the relevant facts.
Small businesses have limited budgets they can use to attract new clients. It is especially important for them to tack and measure which campaigns are creating new sales and which are not. In this article, we’ll examine some of the tools available to businesses to measure and quantify the success of their marketing campaigns.
Many small business owners have a love/hate relationship with their Yelp account. They love the credibility and business that positive reviews bring in, but they live in fear of the damage that a negative review can bring. In this article, we’ll look at some ways to help you make the most of your Yelp account.
If you’re like most small business owners or marketers, you’re constantly trying to get the most out of your marketing dollars. In this article, we’ll examine some features you may not know Adwords offers to help you increase the efficacy of your campaigns.
In our last post, we looked at how asking yourself a few simple questions can help you create a profile of what your ideal customer, or target audience, looks like. In this post we’ll look at some examples of target audiences and how you can use them to determine what marketing spends might make sense for your business.