Cartelligent Billboard
The challenge with this project was to equate the pain of sitting in traffic with that of car shopping. The billboard’s message had to be simple, straightforward and easy to digest in 5-7 seconds while driving by. To design the billboard I used Adobe Photoshop and Illustrator.
Billboard Location: San Francisco, CA, at intersection of Lombard and Fillmore Streets. On top of Honda dealership.
Intersection of Lombard and Fillmore streets